Blanche is more than just a clothing brand - it’s a movement. From initial sketches to the final product, every piece was designed and handmade in my living room using a Cricut machine. This hands-on process reflects the heart and soul of the brand, creating unique, personal pieces that speak to the spirit of individuality.
At its core, Blanche was built to embrace the outcasts of the younger generation, fostering a community united not just by the designs on our t-shirts, but by the people who wear them. The goal was to create something that transcended fashion - something that connected individuals, encouraged open conversations, and empowered those who felt unseen.
The brand also cultivated an online space where like-minded individuals could meet and connect. Each month, we hosted group discussions that delved into our journeys, struggles, and mental health challenges TO create a safe environment for shared growth and support. Through this ongoing conversation, Blanche became a symbol of belonging and authenticity, proving that sometimes, the outcasts are the ones who shape the future.
